The 11th annual Pure Ludington BRRRewfest will be held in Legacy Plaza in Ludington, Michigan, on January 31, 2026, featuring a mix of craft beverage tastings, entertainment, food and festivities. All proceeds from the festival will go to support Friends of the Ludington State Park and a $99,700 project to rebuild the park’s amphitheater on the Sauble River.
Friends of the Ludington State Park volunteers have made BRRRewfest possible each year, holding regular fundraisers to help fund updates and improvements to the park. Over the years, funds from the event have helped purchase a handicapped-accessible playground, universal kayak launch, two all-terrain track chairs, a SeeCoast Enchroma Viewer and maneuverable beach chairs.
This year’s BRRRewfest is presented by OxyChem of Ludington, and will feature over 20 Michigan breweries, including Jamesport Brewing Company, Ludington Bay Brewing Company, Starving Artist Brewery, Love Wines and Pere Marquette Winery. A new brew named Brewers of Ludington’s Hamlin Horchata BBA Stout — a collaboration of Jamesport, Ludington Bay and Starving Artist — will feature at the festival.
Admission cost $40, with pre-sale tickets available through January 30 for $30. Each ticket includes seven drink tokens and a tasting glass. The festival will be held from 1-6pm, and there will be a fire and warming tent available for attendees.
To learn more, visit ludington.org/pure-ludington-brewfest/.
