Dominion Marine Media has announced that it will change its company name to Boats Group. The company will continue to build on its seven year legacy of operating the popular recreational marine digital marketplaces: Boat Trader, YachtWorld, boats.com and CosasDeBarcos, as well as its newly acquired platform, YachtCloser.
“In conjunction with our technology-first service strategies, we have been pursuing the development of a strong corporate identity that will accurately represent our company and its services,” says Sam Fulton, CEO of Boats Group. “We are committed to creating both a world-class shopping experience for consumers and market leading-value for our industry partners. Our new name helps bring clarity and alignment to our growing and evolving brands.”
Along with the name change, the company adopted a new corporate identity, including a new logo and a refreshed website: boatsgroup.com.
