PHOTO COURTESY OF BOATSETTER
Boatsetter expands into the luxury yacht market with the launch of its latest venture: Boatsetter Lux. The world’s leading peer-to-peer boat rental marketplace now offers a fleet of exclusive luxury term or day charters with a dedicated concierge team starting at $1,500 for 40- to 100-foot yachts.
The new service is available in over 600 key locations worldwide and can be tailored to fit individual needs, including offering fully crewed yachts and quick afternoon sails. Since its soft launch in January 2021, Boatsetter Lux has seen great success and growth.
“At the onset of the pandemic, we anticipated the return of travel and saw an opportunity to organically grow our mid- to high-end luxury experiences in a new venue on the water,” explains Boatsetter Co-Founder and CEO Jaclyn Baumgarten. “The launch of Boatsetter Lux allows us to make luxury yachting accessible to a broader audience both in the U.S. and internationally.”
The strategic growth of this new service comes after the success of a partnership between Boatsetter, Airbnb Luxe and Luxury Retreats since 2017 that adds exclusive access to a Boatsetter yacht to a luxury stay experience. Now, Boatsetter is ready for new expansion into the luxury market.
To learn more, visit boatsetter.com/luxury-yacht-charters or call the Boatsetter Lux team at +1 855-908-8200.
