The family owned, multi-store marine dealer The Boat House, has merged with Wisconsin-based Beacon Marine LLC. This merger expands The Boat House’s footprint in Wisconsin, adding several sales, service and storage facilities across Door County, Manitowoc and Milwaukee.
“We are thrilled to announce the start of this new chapter for Beacon Marine and the incredible community of boaters we’ve had the honor of serving over the last 12 years,” says Jim Matson, owner of Beacon Marine. “While our name is changing, the employees, services and brands our customers know and rely on will continue…”
The merger comprises Beacon’s existing facilities with new expansions including a fully renovated showroom in Manitowoc and a brand-new showroom under construction in Sister Bay to be known respectively as The Boat House of Manitowoc and The Boat House of Door County. The merger also includes an on-water satellite location in Milwaukee, an extension of The Boat House Lake Country. The Boat House will continue offering Beacon’s brands, including Boston Whaler, Grady White and Cobalt Boats.
For more information, visit boathouseh2o.com.
