Luxury boat dealer Bay Marine has partnered with Michigan-based Lake Michigan Yacht Sales, North Shore Marina and Barrett Boat Works, and has become the exclusive Formula Boat dealer for the southern Lake Michigan region. Bay Marine currently has locations in Wisconsin, Illinois and Florida, but these new partnerships will extend the company’s reach into Michigan.
Bay Marine will work with Lake Michigan Yacht Sales on sales operations by expanding the presence of Riviera Yachts in the southwest Michigan market. In addition, Bay Marine has entered into a long-term lease with North Shore Marina in Grand Haven, Michigan, and Barrett Boat Works in Spring Lake, Michigan, where Bay Marine will overtake the long-standing sales operation of North Shore Marina.
“We are thrilled to expand the offering of premium Riviera Yachts to southwest Michigan,” says Matt Mrozinski, president of Lake Michigan Yacht Sales. “To do this with two exceptional, service-oriented marinas — North Shore Marina and Barrett Boat Works — and another top-tier dealership in Bay Marine, makes this an ideal partnership.”
“The new partnership with these three exceptional companies will launch Bay Marine and the great boat brands we represent in southwest Michigan to new heights. This type of partnership is unprecedented in the industry and will allow us to build economies of scale that will truly benefit our customers,” says Matt Felhofer, president of Bay Marine.
Besides offering Riviera Yachts and Formula Boats from 24 to 78 feet, Bay Marine will also introduce Edgewater and Crevalle boats from 15 to 37 feet. The multi-faceted partnership will bring four long-standing family businesses together to better serve the Michigan market.
For more information, visit baymarine.net.
