Roblox developer Voldex and Brunswick Corporation have partnered to introduce the first boating experience in Roblox’s racing game Driving Empire. Players can now unlock and pilot boats from Brunswick Boat Group portfolio, including the Boston Whaler 170 Montauk, Boston Whaler 420 Outrage, Bayliner VR6 Bowrider and the Heyday WT Surf. Additional vessels will be released throughout the year, offering ongoing opportunities to experience the helm of a variety of boat types.
“Driving Empire has become a must-play destination for automotive enthusiasts on Roblox, and we’re excited to expand the experience onto the water in partnership with the world’s leading marine manufacturer,” says Stephen Wanigesekera, senior licensing manager at Voldex. “This collaboration introduces a completely new dimension of gameplay while bringing authentic boating experiences to millions of players.”
“Our mission is to increase access to boating and grow participation in the on-water lifestyle,” adds Jamie Evans, vice president of marketing for Brunswick Boat Group. “Partnering with Voldex allows us to introduce our award-winning brands to Roblox’s large and highly engaged enthusiast audience in a fun, immersive way. This collaboration not only brings boating to a new generation but also creates a year-round, interactive presence for our brands within Driving Empire.”
To learn more, visit roblox.com and brunswick.com.
PHOTO: ROBLOX
