PHOTO COURTESY OF BOAT TRADER
Boat Trader, America’s largest online boating marketplace, has released an all-new automated service to help potential buyers stay ahead of the fast-moving market.
A rise in boat sales and increased interest in boating and lead volume — last quarter alone leads increased +182% YoY — has made it more and more difficult for interested buyers to stay on top of available boats before they leave the market.
“Search Alerts” is a one-click feature that saves customers’ customized boat searches and sends weekly alerts of the latest matching listings, making it easy and simple for buyers to find and search the listings they’re interested in.
“As inventory continues to turn over at an accelerated rate and more engaged shoppers are ready to buy, consumers — now more than ever before — need a service like Boat Trader’s Search Alerts to keep them informed about available inventory,” says Courtney Chalmers, Boats Group’s VP of marketing. “Since launching, thousands of newly activated Search Alerts are scouring the market on behalf of our shoppers and easing their anxiety about ‘missing the boat.'”
According to a recent poll of consumers, 64% say the most frustrating part of boat shopping is staying on top of the listings. Search Alerts will help alleviate this stress by providing a simple, easy way to stay up to date with the market. Visit boattrader.com for more information.
