During the virtual May 10 Brunswick Corp. Investor Day event, the company announced its “Next Wave,” in which it will be launching a brand-new boat brand, Mercury Marine will introduce five new electric outboard models by 2023, and Brunswick Boat Group will launch four new electric boat applications by 2023. It was also announced that there would be 122 new Brunswick Boat Group products coming to the market within the next two years, and Docksense will now be available on the Boston Whaler 380 Realm.
The new boat brand coming this fall is called Revo.
“The Revo brand is aimed at emerging boating consumers and will include innovations not just in how we design the product, but also in how we go to market to attract these consumers, offering retail assistance for online ordering,” says Aine Denari, president of Brunswick Boat Group. “This new brand will be positioned around creating a recreational lifestyle, to appeal to younger outdoor enthusiasts and anglers who currently do not own a boat. It will be new-boater-friendly in terms of functionality, performance, ease-of-use, maintenance and affordability.”
For more information, visit brunswick.com/investors/investor-day.
