PHOTO COURTESY OF FLITEBOARD
The Brunswick Corporation announced its acquisition of eFoiling technology company Flightboard, adding to its already expansive portfolio and furthering its electrification and shared-access strategies.
Established in 2016, Fliteboard combines advanced hydrofoils and electric propulsion on the water, and has customers in 90 countries, as well as having won over a dozen awards including a Red Dot Best of the Best award for design and Good Design Gold Award.
“Fliteboard’s exceptional brand appeal and its advanced eFoiling technology align with our ACES strategy, and we are excited to bring the Fliteboard team into the Brunswick family” says Dave Foulkes, Brunswick Corporation CEO. “Fliteboard will allow us to engage with a new wave of customers who will also have the ability to enjoy the entire portfolio of Brunswick products and services over time.”
Fliteboard will operate as a business within Mercury Marine, allowing Brunswick to enter the electric-foiling surfboard market while expanding synergies along its existing portfolio.
“We have long respected Brunswick’s leadership position in the recreational marine market, and this announcement enables us to further enhance Fliteboard’s products and customer experience,” says David Trewern, founder and CEO of Fliteboard. “This union of substantial resources including the growth opportunities within Brunswick with Fliteboard’s ground-breaking ethos and designs will allow us to amplify our reach to new markets around the world.”
“Fliteboard’s dedication to inspire and enable the world to ‘Take Flite’ is a perfect fit for our Next Never Rests mentality,” adds Foulkes. “We have an opportunity to scale manufacturing and distribution and, over time, begin aligning sub-systems with our Avator electric outboard product line as we attract a new generation to electric mobility on the water.”
Visit fliteboard.com to learn more.
