February 3, 2021
Mercury Marine To Be Exclusive Engine Supplier For Crownline
PHOTO COURTESY OF CROWNLINERecreational boat manufacturer Crownline recently announced plans to further its partnership with Mercury Marine. Starting in 2022, Mercury Marine will be the exclusive supplier of outboard and…
February 3, 2021
Formula Delivers New 50-Foot Super Sport Crossover
Designed for the adventurous boater, Formula’s new 500 Super Sport Crossover (SSC) delivers all of the wide-open, single-level bowrider comforts you’ve come to expect from Formula, with the evolution and…
February 1, 2021
Join Boat Trader’s #CleanWake Challenge
Boat Trader is launching its #CleanWake challenge to inspire boaters to take action and keep our waterways clean. Spread awareness and create a ripple effect that will reach more boaters…
January 28, 2021
The Limestone Boat Company Relaunches Heritage Brand
PHOTO COURTESY LIMESTONESince the mid-1980s, Limestone boats have been built in the Great Lakes region, originally developed by designer Mark Ellis. Earlier this year, Scott Hanson, former head and lead…
January 27, 2021
Electric Boating Operations Gain a Boost in the Midwest as Pure Watercraft Acquires ELUX Marine
PHOTO COURTESY OF PURE WATERCRAFTWith its recently announced acquisition of electric pontoon manufacturer ELUX Marine, Pure Watercraft gains an immediate presence in the upper Midwest market — the nation’s largest…
January 27, 2021
Jeep the Mac Returns for Spring of 2021
PHOTO COURTESY OF ST. IGNACEJeep enthusiasts will be excited to hear the beloved Jeep the Mac event set in St. Ignace, Michigan, is set to return April 23-25, 2021. Fun…
January 27, 2021
Explore Boat Models With Princecraft’s Virtual Interactive Park
PHOTO COURTESY OF PRINCECRAFT BOATSNow customers don’t have to leave the comfort of their home to browse and compare models from popular aluminum boat manufacturer Princecraft Boats. The Princeville, Quebec-based…
January 26, 2021
Monte Carlo Yachts To Factory Install Raymarine DockSense Alert
PHOTO COURTESY RAYMARINEMonte Carlo Yachts will outfit its new MCY 76 Skylounge with the game-changing Raymarine DockSense Alert technology, making the builder the first in the industry to factory-install this…
Lakeshore Life
