PHOTO COURTESY OF PRINCECRAFT BOATS
Now customers don’t have to leave the comfort of their home to browse and compare models from popular aluminum boat manufacturer Princecraft Boats. The Princeville, Quebec-based manufacturer’s new cutting edge virtual park allows customers to browse over 20 of its most popular boat models in an interactive environment.
“The concept was developed in response to many boat shows across the country switching to a virtual format in 2021,” explains Jean-Philippe Martin-Dubois, director of marketing. “Our goal was to mirror the in-person boat show experience, virtually, by providing an intuitive and enjoyable experience for our consumers to easily navigate and compare our most popular models.”
The new virtual park employs a “theme park” concept, where viewers can toggle between models while comparing specs on the tools’ interactive map.
“Our virtual park is truly a one-of-a-kind experience and brings the in-person boat show experience to life from any device,” adds Martin-Dubois. “We’re looking forward to delivering this experience to our consumers and continuing to expand our digital capabilities as we navigate our new virtual environments.”
Since 1954 Princecraft has built a heritage of unmatched craftsmanship while providing exceptional boating experiences on its aluminum fish boats, pontoon boats and deckboats. This latest offering provides the perfect opportunity to explore the collection before you even visit a dealer or boat show.
To learn more, visit princecraft.com.
