PHOTO COURTESY OF FAIRLINE YACHTS
Luxe British yacht manufacturer Fairline Yachts is now making its award-winning F//LINE 33 more personalized than ever — with a brand new industry-first online configurator that provides buyers an easy and simple way to make the F//LINE 33 truly their own.
The sophisticated new configurator is inspired by Tesla and Ducati’s leading industry configurators and provides buyers with an unprecedented level of sophistication and user control. The six-stage process allows for customization of exterior color, engine options, and upgrades and accessories, providing completely transparent pricing along the way as you create your perfect yacht.
“Ordering a new car online is now commonplace and in the last six months, we’ve obviously seen a sharp increase in online customer interactions — even selling new boats from our online video tours,” says Miles Moorhouse, head of marketing at Fairline Yachts. “The fun, stylish and modern F//LINE is a natural fit in the digital space and as our product offer expands, so will our configurator.”
The F//LINE 33 has been an industry favorite since its launch — winning the “Superboats” category in this year’s Motorboat of the Year Awards. To build your own personalized F//LINE 33, head over to fairline.com.
