Highfield Boats and Carefree Boat Club announced a new strategic partnership that will allow Carefree Boat Club locations — more than 145 across the U.S and Canada — the option to add Highfield Sport 560, 660 and 760 model RIBs to their fleet.
Highfield currently represents 28% market share in the RIB segment and is poised to expand its product portfolio and manufacturing capabilities in the U.S. and globally, and this new partnership is expected to accelerate the adoption of RIBs across North America.
“Carefree Boat Club members can now ‘Dare to Explore’ in a Highfield RIB, as part of a broader fleet that includes day cruisers, center consoles, pontoons, and deck boats. Highfield’s innovative designs and commitment to quality, combined with Carefree Boat Club’s extensive reach and expertise, promise to deliver an exciting new chapter for boating enthusiasts across North America,” says Christophe Lavigne, president of Highfield Boats USA.
Club members can take advantage of unique benefits from Highfield RIBs, including built-in fenders for safety and peace of mind, beach-ability, a steady, stable ride in rough water conditions and expanded passenger capacity, along with water-sports access.
“Our partnership with Highfield Boats reinforces our commitment to delivering top-tier boating experiences,” adds Travis Zielasko of Carefree Boat Club. “Our goal is to help our members create lasting memories on the water with family and friends. The introduction of Highfield RIBs enhances our fleet with a safe, exciting, and reliable new option for our members to enjoy boating without the hassles of boat ownership.”
Learn more at highfieldnorthamerica.com and carefreeboats.com.
