Highfield Boats has added four new dealer partners to its U.S. sales network, expanding its presence in the states. The new dealers include Boater’s Choice and Keenan Marina in Michigan and Reliable Marine and Riddle Marine in Hawaii.
“Despite the fact that the U.S. boating industry has been facing extremely tough challenges recently, Highfield Boats is not slowing down. We are proud to have added these four new dealer partners in key markets and are continuing to grow our dealer network, both in numbers and geographically, throughout America,” says Highfield Boats USA President Christophe Lavigne.
Keenan Marina operates four locations in Michigan and offers a full range of marine services to boaters. “Everyone in our organization who owns a tender owns a Highfield. We’ve been loyal customers for years, so when the opportunity came up to be a dealer, we jumped on it. Being a lifetime boater, I’ve been on every RIB brand in the U.S. market, and nothing compares to the ride, quality, and value of a Highfield!” says Rob Lott, Keenan Marina sales and service manager. “With two on-water locations, we service homes on the lake where they will be primary vessels and smaller tenders for yachts in the marina.”
Located in Brooklyn, Michigan, Boater’s Choice offers new and brokerage boats, working to make boating accessible to all. “These four dealers each serve a large customer base of highly active and adventurous boaters. We look forward to providing their customers with the ultimate boat in which to Dare to Explore,” adds Levigne.
To learn more, visit highfieldboats.com.
