The Irish Boat Shop is set to open a store in Traverse City, Michigan; the company president says this has been a goal for decades. The marine retailer will open at a former conference center at 2035 US-31. It will be the third location for Irish Boat Shop, joining Harbor Springs and Charlevoix. The new store sits on the waterfront and has views of the East Bay. It will specialize in boat sales and water-based accessories and toys, and potentially a small but growing service component. Visit