Lowe Boats today unveiled a bold new era, including a comprehensive evolution of the brand with new product designs and features, messaging and a logo to attract the next generation of consumers.
“We’re passionate about delivering amazing experiences on the water for our customers, and we have a long history of delivering world-class boats that last generations,” says Greg Falkner, general manager of Lowe Boats.
As part of the brand relaunch, the new creative direction not only changes the logo and color palette, but the boats themselves. The rollout of the new branding is highlighted by the completely reimagined 2022 SS Pontoon and Bay Series models and will be carried through Lowe’s full lineup in upcoming model years. Be on the lookout for the full launch later this fall, which will include a newly redesigned website at loweboats.com.
