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Lowrance and White River Marine Group Advance Partnership

By August 5, 2021No Comments

PHOTO COURTESY OF LOWRANCE

More Lowrance products will be standard on White River Marine Group models thanks to increased collaboration between the world-leader in fishing electronics and the performance fiberglass fishing boat manufacturer behind the Tracker, Nitro, Triton and Ranger models. 

 “We are excited to be renewing and expanding our partnership with White River Marine Group, and to be able to offer increased product choices to anglers — both as standard and upgrade options, including our award-winning GhostTM trolling motor,” says Lucas Steward, executive vice president of Lowrance.

New 2022 model year Nitro “Pro, Triton “Patriot” and Ranger “Cup” models will have the latest high-end sonar tech from Lowrance, as well as a host of other features like new displays, Ghost Trolling Motor, Active Imaging, Active Target Live Sonar, NMEA 2000 and Ethernet.

“A partnership to feature Lowrance electronics across White River Marine Group’s portfolio is exciting news for anglers everywhere,” says Edwin Evers, Lowrance pro angler. “Lowrance’s cutting-edge products and technologies paired with my Nitro Bass Boat is a winning combination. My time on the water is more enjoyable and productive thanks to these two leading brands that continue to raise the bar on innovation.”

The majority of boat models ranging in size from 18 to 21 feet come equipped standard with a range of Lowrance products, upping the game when it comes time to hit the waters in search of a catch.

To learn more, visit lowrance.com.