MarineMax, the world’s largest recreational boat and yacht retailer, recently announced the acquisition of Oconto, Wisconsin-based yacht manufacturer KCS International, Inc. — or Cruisers Yachts — for $63 million. The purchase will bring a premium, U.S-based manufacturer into the MarineMax family, offering exceptionally built yachts ranging in size from 33 to 69 feet.
The acquisition includes the recently purchased Cruisers Yachts manufacturing facility in Pulaski, Wisconsin — a 216,000-square-foot state-of-the-art facility where Carver and Marquis yachts were previously built — which will allow Cruisers to more than double its capacity over time in response to increased demand.
“We are very excited about becoming part of the MarineMax family and the great opportunities that lie ahead,” adds Mark Pedersen, president of Cruisers Yachts. “Over the years we have recognized that certain customers prefer to only buy an American built yacht, and our brand complements MarineMax’s other offerings.”
To learn more, visit marinemax.com and cruisersyachts.com.
