PHOTO COURTESY OF CRUISERS YACHTS
MarineMax, the world’s largest recreational boat and yacht retailer, recently announced the acquisition of Oconto, Wisconsin-based yacht manufacturer KCS International, Inc. — or Cruisers Yachts — for $63 million. The purchase will bring a premium, U.S-based manufacturer into the MarineMax family, offering exceptionally built yachts ranging in size from 33 to 69 feet.
“The strategic acquisition of Cruisers Yachts benefits our customers by filling a meaningful void in our product portfolio which was created in 2018 by the loss of Sea Ray sport yacht and yacht models,” says W. Brett McGill, chief executive officer and president of MarineMax. “The acquisition also aligns with our long-term strategy of expanding our gross margins by adding a higher margin business. Cruisers has a seasoned, passionate and successful team. Their industry knowledge and their recent expansion, combined with MarineMax’s resources, will enable Cruisers to accelerate its positioning in the market.”
The acquisition includes the recently purchased Cruisers Yachts facility in Pulaski, Wisconsin, which will allow Cruisers to more than double its capacity over time in response to increased demand. Cruisers Yachts carries over 100 years of heritage, and last year produced more than $75 million in revenue. MarineMax has long been a strong dealer partner of the brand and accounts for almost half of Cruisers’ revenue on an annual basis.
“We are very excited about becoming part of the MarineMax family and the great opportunities that lie ahead,” adds Mark Pedersen, president of Cruisers Yachts. “Over the years we have recognized that certain customers prefer to only buy an American built yacht, and our brand compliments MarineMax’s other offerings. The MarineMax team has a proven track record of great success in our industry. With our loyal Cruisers owners and a strong dealer network, we will all greatly benefit from being a part of MarineMax.”
To learn more, visit marinemax.com.
