MarineMax has entered into an asset exchange agreement with MasterCraft to transfer the rights to MasterCraft’s Aviara brand of luxury dayboats to MarineMax’s Cruisers Yachts. MarineMax will receive the Aviara brand and related intellectual property, as well as molds, toolings and inventory and will administer existing manufacturer warranties and market the brand.
“MarineMax has been the primary retail distributor for the Aviara portfolio since the brand was launched in 2019, so we were a logical choice to assume control of the brand when this unique opportunity became available,” says Brett McGill, MarineMax’s chief executive officer and president. “MasterCraft has done an outstanding job building Aviara into a highly regarded luxury dayboat brand. Today’s announcement helps us ensure that customers who have purchased an Aviara boat will continue to receive the industry-leading level of service and aftermarket support that has defined the MarineMax customer experience for the past 26 years. As the recreational marine market recovers, we will evaluate the production plan for Aviara based on consumer demand, our existing manufacturing capacity, and alignment with our overall strategy.”
The Aviara production facility and personnel will remain with MasterCraft. The deal, entered into in early August, is expected to complete within 90 days.
Learn more at marinemax.com.
AVIARA BOATS
