MasterCraft’s Surf to Save Lives campaign in support of St. Jude Children’s Research Hospital returns for its third year from May 23 to September 30, 2025. Over the past year the company has donated $150,000 towards the lifesaving mission against childhood cancer and other life-threatening diseases, raising its maximum annual donation of $75,000 each year.
“We couldn’t be more excited to continue the Surf to Save Lives campaign with St. Jude,” says Krista Schipner, vice president of marketing at MasterCraft. “It has been incredibly rewarding to hear how this initiative has positively impacted St. Jude families, and we’re looking forward to another summer of creating meaningful memories on the water, all while supporting a cause that’s close to our hearts.”
Boaters nationwide can help support the cause through September 30 by logging their on-water activities through the MasterCraft Connect app. MasterCraft will donate $1 for every minute logged behind a boat this summer — whether wakeboarding, waterskiing, tubing or wakesurfing, and participation is open to all boaters, regardless of whether they own a MasterCraft.
“Since the launch of this campaign, my excitement has only grown each year,” says Alexa Score, the face of the Surf to Save Lives campaign and herself a childhood cancer survivor. “It’s been an honor to support St. Jude’s mission in partnership with MasterCraft, and every summer, I look forward to seeing boaters across the country turn their time on the water into something truly meaningful.”
Visit mastercraft.com/surf-to-save-lives/ to learn more, and follow MasterCraft and Alexa Score on Instagram to join in the campaign!
