Darrell J. Lowrance — founder of the Lowrance Electronics brand — passed away in March at the age of 80.
Lowrance served as president and CEO of Lowrance Electronics from 1964 to 2006, and was responsible for many breakthroughs in marine electronics. In addition to the first recreational sonar product for anglers — the Fish-Lo-K-Tor (also known as the “Little Green Box”) — he led the development of the first graph recorder, the first integrated sonar/GPS unit and many others. Lowrance was inducted into the Bass Fishing Hall of Fame in 2013.
“With his passing, the world has lost a great man and a true visionary,” says Leif Ottosson, CEO of Navico, Lowrance Electronics’ parent company. “Darrell’s passion for fishing, innovative design and dedication to driving the marine electronics industry forward, led to innovative ideas and products that have shaped the fishing experiences for millions of anglers globally during the past 60 years.”
