With the new boats.com, Boats Group has recreated the boat-shopping experience. One of the main drivers for the new online platform was to keep first-time boat buyers engaged during the process by giving activity-based search capability, up-to-date information about boat brands and types, and a wide variety of new and used boats.
“Our mission is to leverage technology to deliver a world-class shopping experience and leading value to our industry partners,” says Boats Group CEO Sam Fulton. “It’s paramount that we do everything we can to help empower consumers with the information they need to make knowledgeable purchasing decisions.”
To see the changes for yourself and search for boats, visit boats.com.
