As the 2025 winter boat show season ramps up, NMMA is supporting the industry and working to attract more attendees with a 30% year-over-year increase in its media investment. Despite changing economic conditions, NMMA is being proactive in maintaining boating as an attractive and accessible lifestyle choice.
The increased media investment in promoting Discover Boating Boat Shows across the country is focusing on increasing visibility, early marketing and working to reach target audiences through radio, TV, streaming, print, billboards, social media, digital ads, influencer campaigns and more.
Public Relations efforts for the shows began earlier this year, generating over 175 news hits, $297,000 in publicity value and 286 million impressions. For a full boat show calendar this year, visit discoverboating.com/boat-shows.
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