Tiara Yachts and Tiara Sport are now one brand under the Tiara Yachts banner, according to an announcement by its parent company S2 Yachts.
“The definitions of Yacht and Sport have evolved since the inception of Tiara Sport in 2017,” says S2 CEO and President Tom Slikkers. “Sport has shifted and blended from vessels meant to be enjoyed for the day to vessels that can be enjoyed for longer trips and with more people, similar to what we see in our Yacht products. Our outboard products continued to grow in length and scope, which was not necessarily something we envisioned when we started Tiara Sport. Ultimately, our brand families were more alike than they were different.”
The Tiara Yachts branding transition kicks off with the launch of the 48 LS, the first outboard-powered model under the Tiara Yachts name.
For more information, visit tiarayachts.com.
