Saxdor launched Saxdor AI, a digital boating companion that makes the boating experience smarter, simpler and more enjoyable by delivering personalized tips, updates and recommendations to boaters, learning and adapting to every user along the way. Integrated into the MySaxdo app, Saxdor AI is a smart boating assistant that guides owners through features and usage, and delivers 24/7 boating support.
“A world-class boating experience goes way beyond the boat itself. It is about the ease, confidence, and enjoyment. While consumers have become familiar with to AI-powered features in apps in many areas of their lives, boating has long lacked this kind of seamless experience,” says Erna Rusi, CEO of Saxdor Yachts. “With Saxdor AI, we’re bringing the same intuitive, connected experiences into the world of boating, allowing our customers to focus on what truly matters: the pure joy of being on the water.”
Developed in collaboration with Finnish AI company Cadentia, Saxdor AI uses advanced algorithms to deliver personalized boating assistance, along with a photorealistic Digital Showroom.
“Saxdor is the first in leisure boating to offer its owners a dedicated AI companion of this caliber, a tool designed exclusively for their journey on the water. It’s a powerful example of how brands can harness AI to guide, inspire, and build trust with customers at every step, creating ongoing connections instead of just reacting to frustration. Saxdor is showing what it means to truly put owners first, giving them an experience no other boat maker currently provides,” adds Tatu Heikkilä, CEO and co-founder of Cadentia.
To learn more, visit saxdoryachts.com.
