The Sea Tow Foundation recently announced the winners of its inaugural National Boating Industry Safety Awards, which were sponsored and judged by the newly established National Sober Skipper Advisory Council and funded through a grant from the Sport Fish Restoration & Boating Trust Fund. The awards were established to recognize the best boating safety work in the for-profit sector of the U.S. recreational marine marketplace.
Sea Ray Boats won the Top Marine Manufacturer Award for Boating Safety for its work using targeted email and social media marketing campaigns to promote several boating safety initiatives.
MarineMax was awarded the Top Marine Retailer Award for Boating Safety for its work developing hands-on boating safety classes and safety-focused videos.
Bonnier Corporation was awarded the Top Marine Media Award for Boating Safety, for its editorial content focused on boating safety.
Yamaha Outboards won the Top Marine Marketing and Boating Safety Outreach Award for its grassroots campaign featuring live special events, videos and social media posts all delivering safety messages.
The Sober Skipper Award was presented by the Sea Tow Foundation to Freedom Boat Club in recognition of its outstanding adoption and promotion of the Sober Skipper program. For more information, visit soberskipper.com.
