Wisconsin has joined 13 states that have created an Office of Outdoor Recreation and has launched a new division within the Wisconsin Tourism department. The new Office of Outdoor Recreation will look to expand tourism and local engagement in outdoor activities, which account for almost $17.9 billion in spending and 168,000 jobs in the state, according to the Outdoor Industry Association.
“Our goal is to leverage the Office of Outdoor Recreation into more travelers, greater economic impact for local communities and new career opportunities for Wisconsinites,” says tourism secretary-designee Sara Meaney. “We consider this to be a game-changer for Wisconsin. With one unified voice and shared priorities among stakeholders and resources, the sky’s the limit in growing this segments economy.”
To learn more about the new office, visit nmma.org/press/article/22776.
Photo courtesy of VisitLakeland/Flickr
