PHOTO COURTESY OF YANMAR
YANMAR, the company behind leading achievements in diesel innovation and sailboat and small craft propulsion, is celebrating 50 years of providing recreational marine solutions, starting with the PMX 1-cylinder in 1971.
The campaign, which began in September, will last for three months and will focus on customer engagement and experience. Since its start, YANMAR has been dedicated to quality and sustainability, and the celebration commemorates the historic achievements of the company over its many years. Today, YANMAR still operates by the key philosophies driving innovation at the company since its founding in 1912: Best-in-class quality, technology and sustainable solutions. For 50 years, it’s been bringing just this to the recreational boating market.
“We are proud to celebrate 50 years of providing recreational marine customers with purpose-built solutions, confident that we are best positioned to continue delivering the most trusted, advanced engines for decades ahead,” says Martijn Oggel, global sales manager. “YANMAR has always led the way with industry-leading and award-winning technology, breaking new ground in low emissions and reliability.”
YANMAR owners are invited to participate in the celebration by sharing their experiences and stories on social media platforms as part of the #yanmar50 contest. Share your YANMAR story with #yanmar50 and tag @yanmarmarine on Instagram or @yanmarmarineinternational on Facebook for a chance to win one of YANMAR’s gift packages.
An online timeline also marks important dates and achievements at YANMAR for over 75 years, and a model of the first purpose-built engine, PMX, will be available for viewing at U.S. boat shows. To learn more, visit yanmar.com/marine/celebrating-50-years-of-recreational-marine-solutions/.
