Discover Boating partnered with various content creators for a summer-long campaign to help grow interest in recreational boating and engage with new audiences to inspire more people to get out on the water.
The campaign helps reach consumers before they’re actively shopping for a boat, introducing future boaters to on-water experiences through immersive, authentic and relatable content, showcasing everything from cruising and fishing to watersports and waterfront dining while highlighting boating safety and accessibility.
Creators share their experiences through Instagram Reels, Stories and other social content. Discover Boating’s recent influencer partnerships include @taytakesatrip, @jeffrey_in_nyc, @expeditionkristen, @carlyweinstein and @destinationandleisure.
Follow Discover Boating on Instagram and TikTok for more content.
