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GM Acquires 25 Percent Stake in Pure Watercraft

By December 31, 2021January 3rd, 2022No Comments

PHOTO COURTESY OF GM

GM’s recent acquisition of a 25% stake in Pure Watercraft is set to help advance all-electric boating solutions through a shared vision to further sustainability through the expansion of zero-emission mobility.

“GM’s stake in Pure Watercraft represents another exciting opportunity to extend our zero-emissions goal beyond automotive applications,” says Dan Nicholson, GM vice president of Global Electrification, Controls, Software & Electronics. “Building upon GM’s existing efforts to strategically deploy our technology across rail, truck and aerospace industries, the combined expertise of these two enterprises should result in future zero-emissions marine product offerings, providing consumers with more choice than before.”

The partnership will combine Pure Watercraft’s innovative marine propulsion technology and experience in the commercial marine industry with GM’s engineering, supply chain and manufacturing prowess to further develop and commercialize battery electric watercraft. 

“Our mission is to enable a new era in boating,” said Andy Rebele, founder and CEO of Pure Watercraft. “This joint effort with GM is expected to enable us to make significant technological advancements in range and charging, while achieving volume production.”

For more information, visit purewatercraft.com.