The Groupe Beneteau recently announced it will be halting production at its Cadillac, Michigan facility in Q3 2026, and plans to sell the facility and its Four Winns, Scarab Jet and Glastron brands. The decision comes amid the declining demand for these segments, and the state of the conflict in the Middle East which has further accelerated decline in these fragile segments.
“While this difficult decision is rational, we are aware of what it represents for each member of the Cadillac site team. The teams have demonstrated exemplary commitment. What we owe them today is clarity, respect and support worthy of what they have given the Group,” says Yannick Madiot, general manager of the Dayboating Business Unit.
The three brands represent less than 5% of Group revenue in 2025, and the Groupe Beneteau will continue to concentrate resources and energy on its other brands and support their development and distribution network in the Americas and elsewhere. It will continue its adaptation measures to align its cost structure with activity levels, while continuing the deployment of its product innovation plan. In 2026, 24 new models will be launched, following 23 successful launches in 2025.
“These choices result from a market environment durably affected by a geopolitical context beyond our control. Our responsibility is to act with lucidity and transparency to preserve our Group’s capacity to invest, innovate and rebound, while supporting with respect and responsibility each of our employees. With 140 years of history, Groupe Beneteau has the fundamentals and culture to navigate this period without abandoning what has made its strength throughout its history: innovation, the expertise of our teams and our territorial roots,” adds Bruno Thivoyon, chairman of the Executive Board of Groupe Beneteau.
To learn more, visit beneteau-group.com.
PHOTO: GROUPE BENETEAU FACEBOOK
