MasterCraft Boat Company’s Surf to Save Lives season-long campaign will return for its fourth year in a row. The company has pledged $75,000 to support St. Jude Children’s Research Hospital and its work to treat and find a cure for childhood cancer and other life-threatening diseases. The Surf to Save Lives program started in 2023, and has since contributed $225,000 to the cause.
From May 19 to September 30, 2026, participants are invited to log their time spent on the water through the MasterCraft Connect app, and for every minute recorded behind a boat engaging in watersports activities, MasterCraft will donate $1 to St. Jude, up to $75,000. The program has expanded this year to include a text-in option to allow easy access for those who want to make a direct donation to the cause.
“We’ve always believed the best days on the water are the ones shared with family and friends, and this campaign gives those moments even greater purpose,” says Krista Schipner, vice president of marketing at MasterCraft. “Surf to Save Lives continues to grow because the boating community shows up in a meaningful way, and we’re proud to keep building on that momentum in year four and support St. Jude Children’s Research Hospital.”
Former professional wakeboarder and childhood cancer survivor Alexa Score will return to support the campaign, using her platform to share her story and help spotlight the impact behind every minute logged. The campaign is open to participants nationwide, regardless of brand or boat ownership, anyone can join by downloading the MasterCraft Connect app and logging their time.
“St. Jude Children’s Research Hospital is proud to partner with MasterCraft and the generous boating community Surf to Save Lives to benefit St. Jude families,” adds Lyles Eddins, senior vice president of relational advancement for ALSAC, the fundraising and awareness organization for St. Jude. “This family-friendly opportunity to support St. Jude helps give children facing cancer a chance to live their best life and enjoy the moments that matter most.”
To learn more, visit mastercraft.com/surftosavelives and follow MasterCraft and Alexa Score on Instagram.
