Tech driven marine transaction platform Off The Hook Yachts has partnered with Michigan-based Jefferson Beach Yacht Sales to expand into the Great Lakes. Through the agreement, Off The Hook has the right of first refusal on all JBYS yacht trades, creating a quick pipeline for used boats and allowing the company to expand in the Great Lakes market without staffing traditional brick-and-mortar dealership locations. Instead, Off The Hook’s digital platform allows the company to buy and sell boats at scale, while partnering with established operators like JBYS.
“I’m beyond grateful for the partnership with Jefferson Beach Yacht Sales,” says Jason Ruegg, founder of Off The Hook Yachts. “Our strategy has always been to align with great people who run strong businesses in strategic markets. By working together, we expect to help each other grow in highly complementary ways — allowing partners like JBYS to stay focused on new boat sales and brand execution, while Off The Hook specializes in efficiently absorbing, pricing, and transacting used boats and trade-ins at scale.”
Jefferson Beach Yacht Sales has a visible presence throughout the Great Lakes, and benefits from long-standing manufacturer relationships and exclusive representation of premier yacht brands.
“A partnership with Off The Hook enhances our ability to move inventory efficiently and better serve our customers,” adds Erik Krueger, vice president of Jefferson Beach Yacht Sales. “Their national platform and focus on used-boat velocity complement our regional strength.”
To learn more, visit offthehookyachts.com.
