PHOTO COURTESY OF SIMRAD
To mark its 75th anniversary, global marine electronics leader Simrad Yachting has launched a series of videos and initiatives highlighting the rich heritage of the company as well as exciting adventures on the water.
“Our heritage in marine electronics goes back to 1946, when surplus radios from the war were converted for use on commercial vessels and Simrad’s very name comes from the amalgam of Simonsen Radio,” says Mike Fargo, executive vice president of Simrad at Navico, its parent company. “Since then, Simrad’s innovation and technology has been featured on hundreds of thousands of water crafts over the decades from small RIBs and sportfishing vessels to luxury cruisers and superyachts. Our core focus has always been to enable boaters — whether that’s for fun, relaxation, sport, adventure or work.”
The campaign kicked off with a video spotlighting a variety of historic Simrad products dating back seven decades that have been instrumental in transforming the marine electronics industry. Earlier this year, two vignettes highlighted the fun adventures and bonds that are formed on the water, and the company also unveiled a list of top Simrad products over the years that have helped to influence marine electronics.
Recently the World of Simrad blog announced its list of 75 great boating destinations for powerboats and sportfishing, creating the ultimate bucket list for adventure-seekers and boating enthusiasts. Simrad product and boating experts around the world contributed their top nominations to the list, which was narrowed down to 75 places to get out and enjoy the ultimate adventure — Simrad electronics in tow.
“With the anniversary, we thought it would be fun to honor our tradition with a look back at key products, a series of emotive videos and our ‘Simrad 75 Best List’ by tapping into our knowledge and global reach of boating destinations,” Fargo adds. “Simrad stands for innovation, reliability and performance that provides boaters with the assurance they can do more out on the water, safely and confidently.”
Visit https://www.simrad-yachting.com/world-of-simrad/ to view the anniversary videos, read about Simrad’s products and see the final Simrad 75 Great Boating Destinations.
