Whisper Marine announced the acquisition of wake and surf boat brand Heyday Boats from Brunswick Corporation, the third acquisition by Whisper Marine in less than a year.
“We’re excited to take on Heyday and to bring wake and surf into the Whisper Marine family,” says Paul Hoilman, chief operating officer of Whisper USA. “Heyday has done something a lot of brands haven’t: It has made the sport reachable for families who never thought a surf boat was in the cards. That is exactly the kind of brand we want to build on, and it fits naturally alongside Crownline, Navion and Whisper Pontoons.”
Whisper Marine will continue to support Heyday Boats success while maintaining continuity for dealers and customers.
“Heyday has built a loyal following among dealers and customers, and we are proud of the team that helped establish the brand. We believe Whisper Marine is well positioned to lead the next chapter of Heyday’s growth and success,” adds Vittorio Bichucher, president of Brunswick Corporation’s Venture Boat Group.
Manufacturing of Heyday Boats will take place at Crownline’s facility in West Frankfort, Illinois. The acquisition will expand Whisper Marine’s dealer network, while working with existing Heyday Boats dealers to keep the brand in their showrooms. “Our dealers are the heart of this business,” adds Hoilman. “To Heyday dealers, our message is simple: we’re committed to this brand, we’re going to invest in it, and we want to grow with you. And for the dealers who already carry our boats, Heyday is a way to bring a new kind of buyer onto the lot. In less than a year we’ve gone from one pontoon line to a full family of American-built boats, and we’re just getting started.”
To learn more, visit heydaywakeboats.com.
PHOTO: HEYDAY FACEBOOK
