January 14, 2026
Florida Keys Way of Life
Over the last week, we found ourselves settling into the Florida Keys way of life. After a whirlwind December of constant movement both on and off the boat, then arriving…
January 12, 2026
MasterCraft Launches X22
MasterCraft’s new X22 introduces a ground-up redesign that carries the X Series DNA while delivering an even more precise, capable and refined experience. The advanced design pairs with MasterCraft’s SurfStar…
January 12, 2026
Sea Ray Introduces SLX 360 Outboard at CES 2026
Brunswick unveiled its new SLX 360 Outboard at the 2026 Consumer Electronics Show, showcasing next-gen marine technology along with comfort, a refined user experience and dynamic design all within a…
January 7, 2026
A Full-Circle Moment
There have been several “full-circle moments” along the Loop, like when we cruised through downtown Chicago or when our boat touched the Mississippi River for the first time. This week,…
January 4, 2026
Boatsetter and Getmyboat Announce Merger
Boat rental and on-water adventure companies Boatsetter and Getmyboat announced a merger to form a global destination for boating and water-based adventure. The merger will integrate the platforms into a…
January 4, 2026
2026 Toronto International Boat Show to Feature World’s First Indoor Floating Pickleball Court
The 2026 Toronto International Boat Show is set to take place January 17 - 25, 2026, at the Enercare Centre in Toronto, featuring a host of new seminars, themed days,…
Lakeshore Life
